Essay on Mahatma Gandhi - 1383 Words

Gandhi perceives imperialism as a creation of Industrial development, which perpetuates greed, and the desire to increase profit at the expense of the body and society. Gandhi states. â€Å"Those who are intoxicated by modern civilization are not likely to write against it. Their care will be to find out facts and arguments in support of it, and this they do unconsciously† (Gandhi, chp 6). Gandhi’s presumes that civilization, like an incurable disease, and new-civilized creations are a limitation to the body and society. Thus, India’s helplessness is in conjunction with its British association. Moreover, a ‘disarmed India has no control of resistance of ‘western-civilization’ so then what is civilized justice? According to Gandhi, civil justice†¦show more content†¦Machinery is viewed as the destruction of Indian society, and conclusive to the obstruction of ancient civilization’s body and society. Industrial capitalism is subse rvient to Gandhi’s society, and Industrial capitalism perpetuates colonial imperialism. It is a chief representation of western civilization, as Gandhi sates, â€Å"Now thousands of workmen meet together and for the sake of maintenance work in factories or mines. Their condition is worse than that of beasts. They are obliged to work, for the sake of millionaires, but by reproducing Manchester in India, our moral being will be sapped, and I call in support of my statement the very mill-bands as witnesses† (Gandhi, chp 19). It is inherent, that Gandhi’s perception of society is one without industrial capitalism. He saw machinery and materialism as greater representations of manipulation. The British had, like any imperialist civilization, a perpetuating greed to control natural resources for profit. Ultimately, in Gandhi’s eyes the British wanted to have complete sovereignty over political bodies in their colonial parts. Village life was on the verge of distinction, thus Gandhi’s ideology gave light to India’s grim vision of being truly independent. Gandhi, as Metcalf sates, â€Å"believed in true independence, he envisioned it in Hind Swaraj (1909) it was not a simple matter of Indians replacing Britain’s in the seat of government. It involved a wholesaleShow MoreRelatedMahatma Gandhi : Gandhi ( Gandhi )1176 Words   |  5 PagesKaramchand Gandhi, also known as Gandhi Ji, Mahatma Gandhi and Bapu. He was a nationalist leader in India, known for establishing freedom in India from British through nonviolent movement. He professed the term’s passive resistan ce and civil disobedience insufficient for his work, however he devised a term called, Satyagraha (truth and firmness). He worked his whole life for peace and freedom in India, which I think, is something to be acknowledged by millions of people. Mohandas Karamchand Gandhi wasRead MoreGandhi : The World Of Mahatma Gandhi1320 Words   |  6 Pages 2016 Research Paper: Gandhi Mohandas Karamchand Ghandi, better known to the world as Mahatma Gandhi is one of the world’s main faces when we think or talk of the Indian independence movements, women’s rights and all around freedom for humanity. This individual used strategies and tactics of his own to achieve justice for the Indian culture while he was alive. Gandhi also worked to reform traditional Indian society in India as he was a mahatma, a Hindu term in the Hindu religion meaningRead MoreMahatma Gandhi Essay986 Words   |  4 PagesMahatma Gandhi Mohandas Gandhi, known as Mahatma Gandhi. Also known as Mahatma the great soul, was the father of modern India. He originally came from Western India, a city called Porbandar. He was born on 2nd October 1869. Gandhi was on of the youngest of the three sons of Karamchand Gandhi, who was a Prime Minister successively in Porbandar, Rajkot and Vankaner States. Gandhis mother was Putlibai, Karamchand Gandhis fourth wife. In 1876 he attended a primaryRead MoreEssay On Mahatma Gandhi1859 Words   |  8 PagesGandhi was born on October 2, 1869 in the small western Indian state of Porbandar under the name Mohandas Karamchand Gandhi (Ghandi s Life) . When Gandhi was finished with high school, he entered a small Indian college, the Samaldas College at the University of Bombay (Mahatma). After beginning his education here, however, he decided he disliked and traveled to the University College London, leaving his wife and infant son (Ghandi s Life). It was while attending school in London that he initiallyRead MoreMahatma Gandhi As A Pragmatism1136 Words   |  5 PagesMahatma Gandhi (Mohandas Karamchand Ghandi) was born on 2nd October 1869 at Porbander Gujarat. Ghandi was born into a middle-class family, he had his early education at Rajkot, he married to Kasturba. Then he went to England for higher studies. He was an average student in his early childhood. He returned to India as barrister. He went to south Africa and did practice as a lawyer. He fought for the rights of Indians living there. He left his practice and came back to India. He had worked for theRead MoreMahatma Gandhi : Assassination Of The Five Affiliating Universities769 Words   |  4 PagesMAHATMA GANDHI UNIVERSITY- PROFILE Mahatma Gandhi University, one of the five affiliating universities in Kerala, is the premier educational institution that strives to fulfil the higher educational needs of the people of Central Kerala. Set on the sprawling 110-acre campus called Priyadarshini Hills at Athirampuzha, 13 kms off Kottayam, the University also has seven satellite campuses in parts of Kottayam and the neighbouring districts. The University was established on 2ndRead MoreEssay on Mahatma Gandhi1642 Words   |  7 PagesESSAY ON MAHATMA GANDHI Mahatma Gandhi was born in the Porbandar city of Gujarat in october 2nd, 1869. His father name is Karamchand Gandhi, the diwan of Porbandar, and his wife, Putlibai. Since his mother was a Hindu of the Pranami Vaishnava order, Gandhi learned the tenets of non-injury to living beings, vegetarianism, fasting, mutual tolerance, etc, at a very tender age. Mohandas was married at the age of 13 to Kasturba Makhanji and had four sons. He passed the matriculation exam at SamaldasRead MoreThe Assassination Of Mahatma Gandhi1912 Words   |  8 Pages Synthesis Essay- Mahatma Gandhi MSgt Tiffany J. Jones Air Force Senior Noncommissioned Officer Academy Mahatma Gandhi 504. 240. 2,555. 6. The number 504 represents the hours spent fasting in hunger strikes against racial injustice. The number 240 represents miles journeyed in protest against unjust taxes. The number 2,555 represents the number of days in prison for civil disobedience. The number 6 represents the number of assassination attempts made. What do those numbersRead MoreEssay on The Life of Mahatma Gandhi695 Words   |  3 PagesAs a child, Mahatma Gandhi (October 2nd, 1869 – January 30th, 1948) he was a shy, quiet boy and considered an average student. He did not show any exceptional qualities, but that made the world that much more intrigued when he became the one of the world’s most respected religious figures. Like the rest of us, Gandhi wasn’t perfect. He experimented with smoking, stealing and eating foods such as meat that were frowned upon in his religious upbringing. By the age of 13, he married his wife KasturbaRead MoreMahatma Gandhi Research Paper1409 Words   |  6 Pages Mahatma Gandhi was a public figure that led India to their release of Great Britain taxes and rule. Mahatma Gandhi was born October 2, 1869 in Porbandar, India where his mother and father (Karamchand Gandhi and Putlibai Gandhi) raised him into a 6 sibling family. Mahatma Gandhi attended Samaldas Arts College in 1891 as that’s where he got most of the education at the college level. Gandhi had 4 sons with his wife Kasturba Gandhi who was born in 1833 and later passed in 1944. Mahatma was later assassinated

The Tierra Capri Gobble Story

Tierra Capri Gobble was sentenced to death in Alabama in 2005 for the beating death of her four-month-old son, Phoenix Cody Parrish. Phoenix Cody Parrish was born on August 8, 2004, in Plant City, Florida. Within 24 hours of being born Cody was removed from his mothers custody by the Florida Department of Children and Families. The department had previously charged Gobble with the abandonment of her first child, Jewell, and had removed her from her mothers care. Court Order to Stay Away Ignored Jewell and Cody were placed with Gobbles uncle, Edgar Parrish, who agreed to take temporary custody of the children. Parrish also agreed to keep the children away from Gobble and Codys father, Samuel Hunter. Both Gobble and Hunter were also given a court order to stay away from the children. Soon after gaining custody of Cody, Parrish moved to Dothan, Alabama. By the end of October 2004, both Gobble and Hunter had moved into Parrishs mobile home with him, his roommate Walter Jordan and the children. The Death of Cody Parish According to Gobble, in the early morning hours of December 15, 2004, she was having trouble getting Cody to go to sleep because he was fussing. At around 1:00 a.m. Gobble went to feed him. After he finished his bottle, she put him back in his crib. She checked on him again at around 9:00 a.m. and found him playing. Gobble went back to sleep and awoke at 11:00 a.m. When she went to check on Cody she discovered that he was not breathing. Gobble called Jordan, who was also in the trailer that morning. Jordan went to get Parrish, who was nearby. Parrish returned to the trailer and telephoned emergency 911. When paramedics arrived, Cody was unresponsive, and they rushed him to a local hospital. Attempts to resuscitate him were unsuccessful and he was pronounced dead. The Autopsy Report The autopsy showed that Cody died as a result of blunt-force trauma to his head. His skull had been fractured. Cody had numerous other injuries, including fractured ribs, a fracture to his right arm, fractures to both wrists, multiple bruises on his face, head, neck, and chest and a tear in the inside of his mouth that was consistent with a bottle having been shoved into his mouth. Officer Tracy McCord of the Houston County Sheriffs Department took Gobble into custody several hours after Cody was taken to the hospital. Gobble told McCord that she was Codys primary caretaker even though Parrish was his guardian and that she would occasionally get frustrated with him when he would not go to sleep. She admitted that she could have broken his ribs from holding him too tightly. Gobble also said and that when she was holding Cody she leaned down in the crib to get his blanket quickly and Codys head might have struck the side of the crib at that time. As a result of the autopsy and remarks Gobble made to McCord, she was charged with capital murder. The Trial The state prosecutors accused Gobble of slamming Codys head against his crib which resulted in his death. Dr. Jonas R. Salne, the emergency room doctor who treated Cody at Southeast Alabama Medical Center, testified that Cody had bruises, contusions, on his face, scalp, and chest - literally everywhere. He also testified that the injuries that Cody suffered would have been extremely painful. Tori Jordan testified that she had known Gobble for over two years and that she had periodically babysat Jewell. She said that Gobble had told her that if she couldnt have her children, no one could. Gobbles Testimony During the trial Gobble testified in her own defense and portrayed Hunter as abusive and domineering. She alluded to the fact that Hunter abused Cody. She also testified that she was the primary caretaker for the children even though she was under a court order to not be around her children. She said that several days before his death she noticed that Cody had bruises on his body, but she did not do anything because she was scared. Gobble further testified that she was the only person to have contact with Cody for the 10 hours immediately before his death. She did not telephone 9-1-1 when she realized he was not breathing because she did not want to get into trouble. Cross-Examination During her cross-examination, the State introduced a letter written by Gobble in which she wrote that she was responsible for Codys death. In the letter Gobble writes, Its my fault that my son died but I didnt mean for it to happen. The jury convicted Gobble of capital murder. By a vote of 10 to 2, it was recommended that Gobble be sentenced to death. The circuit court followed the jurys recommendation and sentenced Gobble to death. Also convicted: Samuel David Hunter pleaded guilty to manslaughter and was sentenced to prison. He was released on February 25, 2009. Edgar Parrish pleaded guilty to aggravated child abuse and was released from prison on November 3, 2008. Thrown Away The body of Phoenix Cody Parrish was never claimed from the morgue. Gobbles father and step-mother, who testified in court that their daughter was a loving mother, never showed up to bury the child, nor did any other relative. A group of concerned citizens in Dothan felt as if the child, who had endured abuse from the time he was born, had simply been thrown away. A collection was organized and enough money was raised to buy clothes to bury Cody in, along with a casket and a burial plot. On December 23, 2004, Cody Parrish was buried by caring, tearful strangers.

Psychology Workbook Essay - 22836 Words

I. INTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check mark by each statement that is true regarding psychology. __X_ Psychologists study human behavior. __X___ Psychologists study animal behavior. ____X_ Psychologists study emotions and mental processes. _____ Psychology and common sense†¦show more content†¦| | Key Terms . Behaviorism- a theory of learning based upon the idea that all behaviors are acquired through conditioning. Conditioning occurs through interaction with the environment. Behaviorists believe that our responses to environmental stimuli shape our behaviors. Observeable behavior Psychoanalysis-emphasized the influence of the unconscious mind on behavior. Freud believed that the human mind was composed of three elements: the id, the ego, and the superego. Humanistic psychology - humanistic psychology began as a reaction to psychoanalysis and behaviorism, which dominated psychology at the time. Psychoanalysis was focused on understanding the unconscious motivations that drive behavior while behaviorism studied the conditioning processes that produce behavior. Humanist thinkers felt that both psychoanalysis and behaviorism were too pessimistic, either focusing on the most tragic of emotions or failing to take into account the role of personal choice. Humanistic psychology was instead f ocused on each individuals potential and stressed the importance of growth and self-actualization. The fundamental belief of humanistic psychology is that people are innately good and that mental and social problems result from deviations from this natural tendency. Cognitive psychology- the branch of psychology that studies mental processes including how peopleShow MoreRelatedCognitive Behavioral Therapy : Cbt946 Words   |  4 Pagesmaterial she uses for her therapy sessions. In both her private sessions and in the group setting Wendy utilizes a workbook by Michael Cofield, PhD, ABPP which has been adapted for TERROS, our organization. It is called The Road Map to Peace of Mind. I sat in on her one on one on March 31st, she went over the workbook and its purpose before the client came in. She uses the workbook with him to process his behaviors and to try and teach him a different way of thinking and looking at the consequencesRead MoreStages of Carlo DiClementes Change Model Essay1201 Words   |  5 PagesCarlo DiClemente began his professional career in psychology and the study of addiction smokers in Rode Island while completing his dissertation. Carlo DiClemente stated that the reason he became drawn to studying smokers since it was e asy to evaluate their behavior’s and even finding individuals that were actively trying to change their behaviors of addiction. He noticed that those with or no medical assistance made success in changing their smoking behavior, this is when without realizing he beganRead MoreLeft Versus Right Brain and Learning Essay737 Words   |  3 Pagesremarkably skillful at sequential processing of all incoming material, including visual information (Webb, 1983). Processing and understanding symbols come relatively easily to the left brain learner. The left brain learner excels in functioning with workbooks or working with computer curriculum (Education Alliance, 2014). Subsequently, this has proved favorable since our primary education system is attentive on the left brainers learning abilities and enrichment of their knowledge (Education AllianceRead MoreDialectical Behavior Therapy Is A Second Wave Therapy1065 Words   |  5 PagesSchool she wanted to become a psychiatrist and w ork with the most mentally disturbed patients. She realized, however, that there weren’t a lot of effective treatments for these patients. She then decided to earn a PhD in experiential personality psychology (Prochaska Norcross 2014 p. ). Linehan wanted to work with the most difficult patients, but she realized often they were not willing to participate. She theorized that comprehensive psychotherapy should meet the following five vital functions:Read MoreLeft versus Right Brain and Learning800 Words   |  4 Pagesleft hemisphere is remarkably skillful at sequential processing of all incoming material, including visual information (Webb, 1983). Processing and understanding symbols come relatively easily to the left brain learner. This is why functioning with workbooks or working with computer curriculum, the left brain learner excels (Education Alliance, 2014). Subsequently, this has proved very favorable because our primary education system is attentive on the left brainers learning abilities and enrichment ofRead More History of Psychology Essay2242 Words   |  9 Pagesprayed to them after killing them and feeling sorry. The Aborigines world is full of beliefs about spirits and ancestors, everything that happens in their life is to be viewed and understood in terms of spirits and ancestors. According to Module workbook, every culture has creation myths that allow people to make sense of where they come from and who created the world. The Quran for example states, â€Å"Allah is he who created the heavens and the earth and sent down water from the clouds...† (Qur’anRead MoreA School Based Functional Behavioral Assessments890 Words   |  4 Pagesaround, and the school counselor/psychologist do as well. Conducting Functional Behavioral Assessments for students with behavioral problems and disabilities are useful. Mark Steege and T. Steuart Watson wrote a workbook that discusses the ins and outs of those assessments. The workbook this review is about is the second edition and titled Conducting School-Based Functional Behavioral Assessments. The book does exactly that, it breaks down what FBA’s are and how to conduct them in a school settingRead MoreTheory of Supervision1692 Words   |  7 Pagessupervisees. References Campbell, J.M. (2000). Becoming An Effective Supervisor: A Workbook for Counselors and Psychotherapists. Ann Arbor, MI: Taylor Francis. Goodyear, R.K. Bernard, J.M. (1998). Clinical Supervision: Lessons From The Literature. Counselor Education Supervision, 38(1), 11-35. Holloway, E.L. (1987). Developmental Models of Supervision: Is It Development? Professional Psychology: Research and Practice, 18(3), 209-216. Lee, W.M.L. (1999). An Introduction to MulticulturalRead MoreApplied Personality Theories Essay2538 Words   |  11 Pagespersonalities become visible to ourselves by relating to others. Once Hal realizes his incongruence between himself and his relationships he may make changes to the way he regards others. Alfred Adler Individual Psychology The four major principles in Adlers approach to individual psychology are holism, the unity of the individuals style of life, social interest or community feeling, and the importance of goal directed behavior (Frager Fadiman, p. 101). Alder believed that people must be seen inRead MoreUsing Music Therapy in the Treatment of Stress and Anxiety Essay1835 Words   |  8 Pagesmany different reasons and most have a specific collection of music that they enjoy the most. Some listen to music to help them relax and relieve stress. However, in contrast to the effects of relaxing music, The Journal of Personality and Social Psychology reported on five experiments involving over 500 college students that examined the effects of seven violent songs by seven artists and eight nonviolent songs by seven artists. The results indicated that â€Å"violent songs compared to nonviolent songs

Taking a Look at the University of Oregon - 728 Words

College Essay - University of Oregon The University of Oregon is located in Eugene, Oregon. The University of Oregon is widely known for an impeccable environmental science department as well as for being a very progressive university. The beautiful mountainous location allows for very applicable science classes and contributes greatly to the learning of the students. Relatively close proximity to the city of Portland and the Pacific ocean are very intriguing to many, attracting many potential students and adding greatly to the population of the school. The University of Oregon is a great choice for students interested in the future of the planet’s environments. The University of Oregon was established in 1876 and started with 155 students and five teachers. Since its slow beginning, UO has been admitted to the Association of American Universities and its population has increased to over 24,000 students as of 2013(uoregon.edu). The women to men ratio is 52:48 and the student to faculty ratio is 24:1(Peterson’s). Ranked 217th overall in Forbes Magazine Americas Top Colleges, the University of Oregon offers a lot of great opportunities for many types of students. Applications for the University of Oregon are moderately difficult. With a 73% acceptance rate and moderate test score requirements, most applicants get in. The SAT test averages range anywhere from 993 to 1223(Forbes). Most students applying have a higher math SAT score(Peterson’s), further emphasizing the goodShow MoreRelatedShould College Athletes Should Be Paid?1580 Words   |  7 Pagespromised a $2,000 stipend. However, within a month, more than 125 athletic directors of universities and conference commissioners signed an â€Å"override request,† and the NCAA decided to suspend these payments. The athletes who signed before this suspension still received this $2,000 stipend, even without losing their amateur status. If you weren’t one of these players, and you somehow received $2,000, whether it is by taking money from the boosters, or directly profiting from their likliness, will violateRead MoreActive Euthanasia Pros and Cons Essay1640 Words   |  7 P agesdebated topic, going back for decades in our country alone. Both sides of the topic have valid points morally and ethically. The Netherlands have had euthanasia laws in effect since 1973. America has very few states with legislation on the books: Oregon enacted in 1997, Washington 2008. Germany experimented with Active Euthanasia in the 1930’s, resulting in one of the most horrendous genocides in the past millennium. 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Disaster in Franklin County Free Essays

Disaster in Franklin County Jennifer Wadsworth Western Governors University Disaster in Franklin County Role of Major Public Health Personnel The roles of major public health personnel must be delegated properly in a disaster situation in order to facilitate effective action. In the incident presented, a chain of command was established and assignments given to the appropriate personnel based on their skills and experience. As a whole, this group reports to the Incident Commander, an individual that is responsible for managing the entire disaster operation and various teams involved in every level of disaster management. We will write a custom essay sample on Disaster in Franklin County or any similar topic only for you Order Now In the first few hours following a disaster there are many things that need to be addressed. In the scenario presented, one of the initial messages that must be presented is water safety. Informing the public on the rationale of why their water is unsafe is important in helping them understand the necessity of boiling it before use to prevent illness. Also informing them of where they can obtain a safe water supply is crucial. The availability of temporary shelters and housing is also important in the first hours and days following the storm since many people may have had to leave their homes due to flooding, loss of power, or structural damage. Making sure citizens understand the dangers posed by downed power lines and the steps they should take when encountering them is a health issue as well. Proper food storage and handling is also critical when there is a lack of power in many homes. Knowing how long food will last in an inoperable refrigerator or freezer will help prevent foodborne illness. Other messages of importance in the weeks to follow include the topic of mold. While it may not be of the utmost importance initially, residents who have experienced flooding in their homes must be made aware of how to identify the source of the problem and how to treat and remove it in order to prevent any health risks associated with mold. Public health officials must assist in assessing shelter sites to ensure proper food handling, storage, and preparation. Ample and sanitary bathroom facilities must be assessed in order to arrange for additional portable services to be brought in if necessary. The living onditions that exist in the shelter must also be assessed in order to ensure individual privacy and personal safety. Tetanus was a concern for some citizens and the public health officials alerted area immunization clinics to who may be at risk for developing the illness as well as recommendations for vaccination by the Centers for Disease Control and Prevention (CDC). Safety of area restaurants and their ability to reopen came into question after the storm and public health officials, in cooperation with adjoining counties, worked to address the issue in a timely fashion in order to restore a sense of normalcy to the community. They must all be inspected to ensure that all public health guidelines are being followed and that the establishment is structurally sound. Providing culturally competent educational materials to members of the community, including those that may not speak English, is important and would potentially address the clean-up of hazardous materials, downed limbs, and trees as well as proper treatment of private wells. In the scenario members of the public health team joined other emergency workers in assisting those residents that may be cut off from supplies due to flooding in their area. Public health nurses assisted in door-to-door interview with those residents to address immediate health concerns or injuries that may have occurred as a result of the storm, as well as the availability of basic supplies. Basic physical assessments may be necessary in some situations. The nurse can address medication and medical equipment supplies, and the ability to use medical equipment such as nebulizers and oxygen concentrators. A lack of power would leave people with certain health conditions at risk of major health complications. Evacuation to temporary housing or shelters may be a better alternative for some, especially those requiring dialysis or chemotherapy, and the public health nurse could assist in arranging it. The public health nurse was able to help coordinate the delivery of necessary medications to those in short supply, enabling the patient to remain in their home for the time being. Safe food and water supplies would need to be addressed with homeowners. Information regarding the safe storage, handling, and preparation of food without power is a topic of concern. Inquiring as to any structural damage or flooding in people’s homes would allow the opportunity to provide helpful information pertaining to temporary housing, the need to boil water, and general personal safety. The public health nurse should also be available as residents return to their homes after flood waters have subsided. She can provide basic health information to those with questions or concerns. In conjunction with other public health officials, the nurse can assist in providing information regarding proper clean up, disposal of hazardous waste, mold, and the safety of food that remained in the home while the residents were in shelters. Public health officials, including the public health nurse, should be present at any informational meetings held for the public. They would be excellent resources for citizens that have questions regarding matters of health and safety and could supply written information for a variety of concerns, such as water and food safety, disease outbreaks as a result of the storm, and general health information including immunizations. Mental health issues may also arise as a result of the disaster and proving information on resources, as well as referrals, may be necessary. The Chain of Command The Emergency Operations Center (EOC) Commander is the individual responsible for the entire disaster recovery. The Medical/Health Branch Director, in conjunction with the entire public health group, would report to the Commander and the EOC team regarding pertinent health issues that may arise. Those issues may require immediate action, or may be something that could arise during and after the clean-up from the storm. The public health group is a system unto itself known as the Incident Command System. The Deputy Director served as the Incident Commander and the remainder of the system was made up of individuals from the local health department. The lead role of Operations Section Chief is responsible for developing and implementing a plan, as well as ways in which to achieve the goals they establish. All other members of the Public Health Incident Command System will report to the Chief. The Operations Chief will also help to organize, assign, and supervise other outside resources necessary for the success of the plan. Other roles that the Operations Chief assigns to members of the department include: Public Information Officer, Finance/Administration Chief, Planning Chief, Liaison Officer, and Logistics Chief. The Public Information Officer is responsible for providing appropriate public health information pertinent to the disaster. They will be the media contact and will ensure that important information reaches the public in a timely manner to limit the risk of new health issues. They will also educate fellow public health staff so that they are able to act as a cohesive group with a consistent message. The Finance/Administration Chief will have an accounting background and will deal with any financial aspects that arise, such as payroll of employees and contracted workers brought on board specifically due to the storm. The Planning Chief will be the point of contact for all information that is released to the public regarding the disaster. The documentation they provide will be written in the languages necessary to ensure everyone affected by the disaster is informed. The Liaison Officer is the point of contact for outside resources, providing information and answering any questions they may have regarding the disaster or services needed. The Logistics Chief acquires things that Operations needs to get the job done such as space, supplies and equipment. The Community Health Nurse would report to the Incident Commander and the members of the Incident Command System. Resources Available to the Community Health Nurse Throughout the disaster recovery, the community health nurse would certainly encounter situations that were beyond her scope of practice. There are many resources available to her and she would best serve her clients by utilizing the individuals from the Incident Command System. They would be able to put her in contact with people from mental health services to home repair. The Logistics Chief would be an excellent resource in obtaining help from outside sources for sites for shelters, equipment and supplies. The Planning Chief would be a helpful resource in gathering and distributing culturally appropriate information to people who may speak a different language. Should the nurse not know who to go to regarding a specific need, she could go to the Incident Commander who would provide her with the necessary contacts. Social Services, Environmental Health employees, and independent contractors are only a few of the outside sources the public health nurse may be able to utilize. Actions of the Community Health Nurse During door-to-door interviews following the storm, the community health nurse came across several situations that required immediate attention. In one instance, a homeowner had flooding in his basement and a chemical spill in his garage. The nurse had an environmental health specialist advise the homeowner on how to clean up the spill. She also made certain the homeowner was given information on mold and the best methods for cleaning his basement once the flood waters subsided. Another homeowner was overwhelmed with the entire situation. She was immediately responsible for her mother-in-law, her baby, and her household. The nurse would be able to utilize several services in this situation. Providing basic provisions would allow the family to stay in the home should they wish to do so, however, a stay in a shelter would benefit everyone in the immediate situation given that they had lost electrical service. A social services consult would be beneficial to the family in the coming weeks if the mother-in-law remained in the home. At another residence, the client did not speak English and the nurse did not speak Spanish. Therefore, she communicated through the son and was able to provide instruction on proper and safe use of a generator indoors. She also made certain to have information on proper food storage, handling, and preparation as well as generator use that was in English and Spanish, delivered back to the home with the accompaniment of an interpreter. At the home of another citizen the nurse discovered someone who was in need of blood pressure medication. The nurse assessed the man’s condition and, with the clients input, determined that the best solution was to arrange for evacuation to a shelter. Coping with the Aftermath The community health nurse utilized several techniques to calm the fears of the people interviewed following the disaster. One of the main things that she did was to listen to them. When people had very specific concerns it was reassuring that someone was there to help. The ability to utilize resources to address their needs was of great help in reducing the anxiety level of those involved. The nurse also included each client in the decision making process regarding their individual situation. Providing them with options and then discussing with them the benefits of choosing one over another allowed them to feel in control of their own situation. When disaster strikes, there is often a feeling of helplessness that overcomes people. The ability to choose for themselves gives back a sense of control and self-confidence. The nurse also made certain that things that required follow-up were completed. She made certain that information regarding food safety, mold, and hazardous material clean-up was disseminated to those returning to their homes. She was also available to answer questions, on location as well as at community meetings. Techniques The community health nurse used several techniques to help calm the fears of her clients. She was calm and attentive to their needs. In situations of crisis, many people simply need someone to listen to their concerns. She made herself available to do so. She was informative and provided them with pertinent information to help them manage their day to day needs in the aftermath of the storm. She addressed issues that some of the people had not considered and assisted them in coming to their own conclusions regarding their situations. Preparation for Disasters Community health nurses could help prepare themselves for such a situation by participating in mock disaster drills. Many cities have such programs, and becoming even more involved and helping to organize such an event would be an excellent way of learning how to respond to the immediate needs of patients when faced with an emergency situation. The nurse is responsible for continuing education that includes emergency response and all public health nurses should be held accountable for maintaining those continuing education credits. Another way of preparing for such an emergency would be to research past situations to learn about the challenges that the health care professionals faced. Understanding what the needs are is the first step in preparing for a natural or man-made disaster. How to cite Disaster in Franklin County, Essay examples

Corporate strategies in Clarks and Dune-Free-Samples for Students

Question: Discuss about the Corporate strategies in Clarks and Dune. Answer: Introduction Competition has made many enterprises to develop strategies to meet the needs of the market and survive the ever-changing market environment. Dune is one of most influential players in the footwear industry with over 20 years experience in the industry. The location of the company is strategic with its business being located in London. The growth of the retailer is attributed to passion and dedication to excellence in product development and in-house design that meets customer needs. From one outlet, the retailer has expanded to 40 standalone stores and 175 concessions. To meet the changing customer needs, it offers both online shopping and in store shopping for customers. Dune specializes in a sophisticated style that fits the younger generation with its wide range of designs that meet several needs of the consumer. However, the footwear environment is competitive with other existing giant retailers who specialize in offering different shoe types. SWOT analysis of the retailer reveals both opportunities and threats that the company can work on to improve its business operations. One opportunity that is noted is an increasingly growing brand and opportunity to venture into online shopping. These two opportunities can be utilized to create a framework that improves business processes and meets the needs of the company. On the other hand, threats are indicated in easy entry into the market due to low limitations and diversification by existing retailers. Since most organizations are diversifying their business operations, then clothing retailers can easily diversify into footwear thus creating a challenge for the market. The company is also struggling wi th low market share as a weakness compared to other retailers like Clarks who have a larger market share and dominance. This presents weaker returns due to intense competition. Weaker market share means, low brand identity which is a threat to business. However, an analysis of the footwear industry reveals that the companies have been forced to reconsider their options due to competition and pressure from the market(Kent, 2017). The two retailers have been chosen since they are not market leaders in the field but are doing well in meeting retail needs. This report analyses how corporate communication strategies can be used to improve business processes thus developing competitive advantage. Corporate strategies Corporate communications are a set of activities that are involved in managing internal and external communications of the organization. Most corporate communication strategies focus on stakeholders who are mainly customers as a way of ensuring that they meet the needs of the market. Dune as a retailer has been communicating with its customers through different corporate strategies that have been boosting business for quite some time. The major corporate communication areas are corporate personality, corporate identity, corporate image, corporate reputation and public relations. Corporate imaging describes the manner in which the products of a company are perceived in the public eye. Organizations seek to develop a positive image through branding strategies that communicate positively to customers (Sacconi 2004, p. 79). This strategy leads to development of a positive halo effect on the consumer which leads to an impression about what the company sales. The benefits of such processes is a changed perception on the eyes of the consumer when there is a perceived risk about the quality of the product (Aaker Myers 1999, p. 12). Dune is established on a continuous brand that seeks to offer premium customer service through a combination of quality and unique fashion. The products feature the needs of both men and women capturing the ever-changing needs of the society where brands have been evolving since 1895. The brand title for its products is find your dancing feet which means that they have a brand value that meets the needs of every consumer within the busin ess environment (Dune 2017, pp. 5). The companys brand is loved because it is a key fashion setter with a distinctively British aesthetic style with a 120-year-old heritage that has made the brand a global household. However, Clarks has established itself on a distinctive ankle height boot with crepe rubber sole made of suede leather that was officially launched in 1950(Clarks, 2017). The heart of the rand is the belief in craft, innovation and comfort that are combined together to give the best customer experience which is defined as the force of nature. Therefore, each of the two companies has a unique brand identity that is identified by the customer. Corporate identity is a set of mental and functional associations that customers develop with it. This does not always lead to buying but rather familiarity and differentiation with others. Businesses seek to identify themselves in the eye of the consumer so that they can be striking to the user (Sweeney Brandon 2006, p. 642). Through noticeable elements like trademark, color, name and symbol, an organization develops an identify that differentiates its products from the rest of the designs in the market. Therefore the process involves a set of strategies that reveal what the business offers the consumer and how the consumer can use such defined elements to single out the product from the rest. Dune footwear brand identity is based on a Dune style for both men and ladies with a variety of footwear that are used for different functions. The designs are identified by color, name and shape which defines the occasion that they are fit for. For example, the Dune London style for ladies i s designed with its own handbag to make the user appear the Dune way. On the other hand, Clarks identity is known from the design of its shoes which is based on the study of biomechanics of the human foot, the way it moves at work, rest and play to design a shoe that meets all these conditions (Clarks 2017, p. 8). The company is known for its iconic footwear which undergoes improvement to meet the needs of the customer through 22,000 styles that are defined by generational evolutions to meet different user needs. Corporate reputation is the overall assessment of the organization by stakeholders. This method is achieved through perceptions of stakeholders on the ability of the business to meet their expectations. These stakeholders may have different interests in the company like buying products, shares or even beneficiaries of business processes (Keller 2003, P. 11). Organizations need to have the capacity to diagnose how others view them and configure a strategy for managing their reputation. Through identifying areas of potential risk, types of stakeholders in the business and establishing system for achieving the intended business reputation, the company can achieve these competitiveness by ensuring that the best mechanisms are put in place. Image repair theorists suggest that strategies can be used to restore the image after undergoing a crisis that threatens business. Dune has established itself as high-street footwear designer where you can find any shoe type. With a range of styles and color the companys products are established as a reputation for the best products in the market. On the other hand, Clarks has a business reputation that is recognized in the shoe industry through its operations and employee recruitment mechanisms. Through an extensive network and identifying quality staffs, the reputation of the company is known for the best employee practices that translate to improved operations. Dune manages its stakeholders through prioritizing their needs and ensuring that they are achieved at times. Suppliers needs are managed through ensuring that there is coordination with the system processes to achieve adequate delivery on time payment. Customers needs are met through delivery of quality products for individuals of all ages thus offering variety. The community is satisfied through corporate social responsibility initiatives that seek to empower and support different community engagements. On the other hand, the company adheres to all relevant policies like the green economy where the government has passed policies to limit global warming. Public relations is a practice of spreading and managing information through expoing it to different audiences. This process creates coverage for consumers for free to ensure that they undersntad things that happen around them (Lantos 2001, p. 599). Dune uses marketimg campaigns to increase public relations with the public through a varity of media like televisons, magazines, website and social media (Dune 2017, PP. 6). Emerging technology is used to meet consumer needs through user frindl platforms that allow interaction with the the public. However, Clarks does better through a clear PR plan that seesk to create goodwill (Clarks 2017, pp. 3). The company combines digital outreach with real world relationships through secure press placements across all media platforms. This strategy is where Clarks beats Dune since it has a clear aggressive public relations plan. Recommendations To improve its corporate communication strategies, the Dune needs to benchmark its practices with giant designers like Clark that have a history in the footwear industry. (Mahdi, et al. 2015, p. 170). For example, Clarks is investing heavily in technologies that meet the modern requirements like reduction of global warming and also ensuring that all their partners meet these needs (Parker 2016, p. 12). (Nike responsibility 2016, p. 11). The best way to improve brand image is through consistent visual identity, advertising and competitive pricing. Visual identity can be improved through developing a logo that reflects what the company exists for. Dune has not revised its logo for quite some time despite the fact that they understand the consumer segment is changing slowly (Goldman Papson 1998, p. 11). Further, there is need to develop strategies in their advertising to elicit brand emotions in the consumer. Clarks does well in this area through constant innovation of its brands and at the same time using the story of heroism as a brand strategy. The companys brand focus so much on the hero archetype to inspire customer loyalty (Sanusi, et al. 2014, pp. 7). Through clear branding strategies like the ones mentioned, the Dune can improve their brand and create a different view from the customer. Brand identity can be improved through clear positioning strategies. Since there are many competitors in the market, then Dune has to position itself with a strong brand identity that can stand out in the market. When compared with other brands that have positioned themselves as global leaders through creating shoes that increase athlete performance, then the company needs to address key brand areas. The brand is based on an inspirational value for every customer. This method is achieved through sharing the passion of clients and developing products that meet them. Bedbury Fenichell (2003, p. 12) suggests that through a well-established brand and logo, brand association is used to position the products as meeting the needs of the user rather than the fun part of it. Performance has been used together with heroism which describes the benefits that consumers get from the shoes (Willigan 1992, p. 5). Therefore, the company needs to carry out a thorough brand audit to ensure that they u nderstand the market they are dealing with and the changes being witnessed in the market. Thus there is need to develop a brand persona that can be used to messages to the consumer. Clear communication strategies like public relations, nature of content and the media to be used need to be developed to ensure that the companies create an improved brand image. High-performance marketing can be used to improve brand identity and increase customer reputation for the organization. Corporate reputation is an area that needs to be guarded through ensuring that all business processes meet the needs of stakeholder. Many companies like Nike have suffered business reputations but used them to achieve improved business processes that make them leaders of today. From the sweatshop issue, to child labor and later supply chain crisis Nike has undergone different business reputations that may have caused profits and brand image (Parker 2016, p. 11). The company endured that any challenges met were treated according to the required standards like cleaning up the system and implementing relevant regulations that are needed (Beder 2002, p. 25). Therefore, Dune can guard its business reputation by ensuring subscription to every required policy and develop sustainable business principles to meet the needs of the organization. Dune can work on its public relations strategies to ensure that there is a clear developed plan to reach out to its customers. This process can be achieved through utilizing all media sources like press releases, media kits, newsletters, reputation management, community relations, media relations and strategic communications. Further, participating in high end events can also create a better reputation for the company. Conclusion Corporate communication strategies seek to ensure that organizations develop strategies that protect their business image, meet the needs of stakeholders and at the same time satisfy the needs of the organization. Dune is doing well in the footwear industry but the business processes in the company cannot be compared to global leaders like Nike. Through proper benchmarking, business processes can be improved to ensure that the organizations achieve better business strategies. References Aaker, D. Myers, J., 1999. Advertising Management. New York: Prentice-Hall. Bedbury, S. Fenichell, S., 2003. A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Books.. Beder, S., 2002. Putting the Boot In. The Ecologist, 32(3), pp. 24-28. Clarks, 2017. Corporate Social Responsibility. [Online] Available at: https://apply.clarksjobs.com/headquarters/where_you_could_be_working/corporate_social_responsibility/ [Accessed 13 Decemer 2017]. Clarks, 2017. Our Story. [Online] Available at: https://www.clarks.com/ [Accessed 13 Decemeber 2017]. Clarks, 2017. Our Story. [Online] [Accessed 13 December 2017]. Dune, 2017. Our Corporate Social Responsibility. [Online] Available at: https://www.dunelondon.com/corporate-responsibility/ [Accessed 13 December 2017]. Dune, 2017. The Story So Far.... [Online] [Accessed 13 December 2017]. Goldman, R. Papson, S., 1998. Nike Culture: The Sign of the Swoosh. Thousand Oaks: Sage Publishers. Keller, K. L., 2003. Understanding brands, branding and brand equity. Interactive Marketing, 5(1), pp. 7-19. Kent, A., 2017. Clarks shoes feels the pinch as UK high street an increasingly uncomfortable fit for some retailers. Independent, 9 March. Lantos, G., 2001. The Boundaries of Strategic Corporate Social Responsibility. Journal of Consumer Marketing, 18(7), pp. 595-632. Mahdi, H. A. A., Abbas, M., Mazar, T. I. George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a. nternational Journal of Business Management and Economic Research, 6(3), pp. 167-177. Nikeresponsibility, 2016. NIKE SUSTAINABLE BUSINESS PERFORMANCE SUMMARY, s.l.: Nike. Parker, M., 2016. At Nike, we believe it is not enough to adapt to what the future may bring were creating the future we want to see through sustainable innovation, s.l.: Nike. Sacconi, L., 2004. A Social Contract Account for CSR as Extended Model of Corporate Governance (Part II): Compliance, Reputation and Reciprocity. Journal of Business Ethics, 11(2), pp. 77-96. Sanusi, M. et al., 2014. The Swoosh of Creativity. Business Today, 6 July. Sweeney, J. Brandon, C., 2006. Band personality: Exploring the potential to move from factor analytical to circumplex models. Psychology and Marketing, Volume 23, pp. 639-663. Willigan, G. E., 1992. High-Performance Marketing: An Interview with Nikes Phil Knight. Havard Business Review

Fun at work in Google

Question: Googles organisational structure and workplace practices (such as their fun at work initiatives) not only allow for increasingly creative and innovative ideas to emerge, but are also undoubtedly positive for employee well-being. Critically discuss this statement by drawing on the literature related to fun at work, and either culture OR organisational structure (Not Both) . Provide practical examples by referring to the practices of Google. Answer: The essay explores the fun at work in Google. The company not only allow for increasingly creative and innovative ideas to emerge, but are also undoubtedly positive for employee well-being. There is a bureaucratic culture that is prevalent in the organisation, whereby the organisation is striving to achieve a culture which will add to the benefit of the people and the company in the long run. In this essay we will try to explore the organisational culture of Google from the fun at work aspect and keeping a link with the post bureaucratic culture that is the company has adopted. It is where the organisation is not the top priority of the organisation rather the employees are given more preference. Organizational culture The concept of culture ha s recently became significant in the field of study. Organizational culture is a term widely used but gives rise to uncertainty as there are different cultures that are prevalent in every organization. It can be said that the culture is something that the business practices to develop the way the organization handles its people. Culture also promotes the way the organization promote values as well as well as the beliefs (Ybema, Yanow and Sabelis, 2011). A culture can also be destroyed if the management feels that it has started to dysfunction. An organizational culture is therefore can be viewed as something which gives the company a sense of identity. The culture determines the way the company determines its values, languages, norms, meanings and the way the works are carried out in the organization (Schein, 2010). The culture of the organization also surrounds the things which is good for the company and the things which have proven to have worked in the past. The things which have proven to be worthwhile in the past are often accepted in the current working condition. The Bureaucracy and Post Bureaucracy culture It is a type of organization which gives emphasis on the speed, clarity, reliability, regularity, precision through the creation of a fixed division of the tasks and hierarchical supervision as well as detailed rules and regulations (Morgan, 1997: 17). The organizations which follow the bureaucracy system, functions in a machine like manner. They are more reliable and predictable as well as efficient and rational. The employees also have certain job responsibilities and they work under a firm hierarchy. The problem with bureaucracy is that most of the organizations are positioned in an unstable environment which is rapidly changing. These organizations need to adopt structures which will respond to the outside pressures. One of the main benefits of post bureaucracy is that the people are more satisfied with the way of working (Knights and Willmott, 2012: 567. The main way to make the people work in a company is by work intensification. Google in this case is a post bureaucratic organization which believes in the freedom of the employees and work liberty is given. It needs to be seen that whether the company is successful in doing so and maintain their standards. Google Google is a multinational company started in America by co founders Larry Page and Sergey Brin (Scott, 2008). Google is considered the fourth company to be admired in the United States. Google has always worked on the slogan dont be evil (Mirani, 2015). The company also has a motto that they organize the information of the world and make it useful and accessible throughout the world. The two founders of Google alternated their roles in the company. While Sergey Brin looked after the ethical part of the business, Larry Page focused on the social structure. The company has always received an acclamation for the organizational culture which is unusual (Berger, 2014). The organizational culture of Google is designed so as to encourage both creativity and loyalty. The company has grown to a large extent in the past few years. It has always kept innovation at the front and with this goal they have achieved to include web browser called Chrome, YouTube, Google maps. Google is a widely diver sified company and has several businesses apart from its online ventures. The company is run by its culture and not by the board of directors (Google.co.uk, 2015). Features The company strictly follows the 70-20-10 rule. The rule is that the employees of Google devotes 70% of their office hours time in doing the works and the projects which they are given. The people are also provided 20% free time of their work hours so that they are able to relax and think about new ideas related to their main projects. They can spend their free time by exercising, swim have free meals (Lederer and Hall, 2000). This is done so as to make the employees feel motivated and that they have the time to think about innovative ideas. The services like Gmail, Orkut, and Google News have all been an outcome of these independent endeavors (Stecher, 2010). The rest 10% of the time the employees are allowed to think what the employees want to pursue regardless of the ideas nature. The company values this strategy as it has led to many new innovations and also the driving force behind these new innovations. The company also encourages open communication between the employees and th e executives. This open communication between the employees and the executives and give the employees a feel that they are contributing to the business objectives of the company (eHow UK, 2015). Culture Google thinks that the company is what it is due to the people who work in the company. They hire people who are determined and smart. The company believes in ability of the people and not the experience of the people. The company strongly believes that the employees of the company share a common goal and vision. The company hails from all the walks of life and they try to speak in almost dozens of languages (Google.com, 2015). This is keeping in mind the global audience that the company serves. When the employees of the company are not working on any projects they indulge in a number of activities like beekeeping, cycling, and Frisbee etc. The company strives to maintain an open culture inside the organization. This means that the company makes the employees feel comfortable about sharing their opinions and ideas. The company holds weekly meetings in the caf or over the internet via email. In these meetings the employees can directly ask questions to Sergey and Larry and the other executives about any issues regarding the company (Kaye and Jordan-Evans, 2003). The cafes of Google are so designed so as to encourage interactions and communications between the employees and within the teams. This sparks conversation as well as communication about work as well as play. Fun at work Google constantly tries to create the most happiest and productive work cultures in the world. But many people doubt that the unorthodox workplace of the company and the huge perks the company provides often hampers the creativity of the employees. The company provides the employees tremendous luxuries (Meyer, 2010). There are play areas, coffee bars, open kitchens, cafes, outdoor terraces, free lunch, dinner as well as dinner. The company has a library which has private reading areas. Moreover the employees of the company; the engineers are allowed to design their desks as well as the workstations. The building is chaotic and the workers express themselves by scribbling on the walls. This is a much common practice that the company allows to the employees. The post bureaucracy culture of the organization has in turn made incorporated these practices. The company sees to it that the employees get all the benefits needed to make the employees think in an innovative way. The success of Google depends on innovativeness and collaboration. The employees think that being on the same floor in the workplace make the employee bridge psychological gap since people interact all the time. Moreover the employees in Google do not show that they are working as they tend to be in a relaxed mood even on the weekdays. The science and art of stress management is what the employees in Google are provided (The New York Times, 2013). Like the employees are given follow ups with personal health advisors. The office has even workout equipments on which the employees can train and workout. The employees of Google work very hard to met their mission that is to assemble the information of the world and make it accessible to the users. The thing that truly makes the company unique is their workplace culture. The workplace culture at Google encourages innovation and do not regard anything as impossible, thus making the company a great place to work (Vise and Malseed, 2005). Thus it can be seen that though Google is a post bureaucratic organization it has maintained its standard and in their work and carried out its mission. But the company is not strict with its hierarchal structure and all the employees work together and try to enjoy their task. The work is not mechanized and the employees are satisfied with their job. References Berger, L. (2014).Welcome to the real world. New York: Harper Business. eHow UK, (2015).Google's organisational structure | eHow UK. [online] Available at: https://www.ehow.co.uk/about_6692920_google_s-organizational-structure.html [Accessed 25 Feb. 2015]. Google.co.uk, (2015).Life at Google - Google Careers. [online] Available at: https://www.google.co.uk/about/careers/lifeatgoogle/ [Accessed 25 Feb. 2015]. Google.com, (2015).Our culture Company Google. [online] Available at: https://www.google.com/about/company/facts/culture/ [Accessed 25 Feb. 2015]. Kaye, B. and Jordan-Evans, S. (2003).Love it, don't leave it. San Francisco: Berrett-Koehler. Knights, D. Willmott, H. (2012) Introducing Organisational Behaviour and Management. (2nd edition) Cengage Learning. Lederer, D. and Hall, L. (2000).Instant relaxation. Carmarthen, Wales: Crown House. Meyer, P. (2010).From workplace to playspace. San Francisco, CA: Jossey-Bass. Mirani, L. (2015).What Google really means by "Don't be evil". [online] Quartz. Available at: https://qz.com/284548/what-google-really-means-by-dont-be-evil/ [Accessed 16 Apr. 2015]. Morgan, G. (1997) Images of organisations. Thousand Oaks, CA: Sage Publications. Schein, E. (2010).Organizational culture and leadership. San Francisco: Jossey-Bass. Scott, V. (2008).Google. Westport, Conn.: Greenwood Press. Small Business - Chron.com, (2015).Google's Business Leadership and Organizational Culture. [online] Available at: https://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html [Accessed 25 Feb. 2015]. Stecher, B. (2010).Toward a culture of consequences. Santa Monica, CA: RAND. The New York Times, (2013). Looking for a Lesson in Googles Perks. [online] Available at: https://www.nytimes.com/2013/03/16/business/at-google-a-place-to-work-and-play.html?pagewanted=all_r=0 [Accessed 25 Feb. 2015]. Vise, D. and Malseed, M. (2005).The Google story. New York: Delacorte Press. Ybema, S., Yanow, D. and Sabelis, I. (2011).Organizational culture. Cheltenham: Edward Elgar.