Corporate strategies in Clarks and Dune-Free-Samples for Students

Question: Discuss about the Corporate strategies in Clarks and Dune. Answer: Introduction Competition has made many enterprises to develop strategies to meet the needs of the market and survive the ever-changing market environment. Dune is one of most influential players in the footwear industry with over 20 years experience in the industry. The location of the company is strategic with its business being located in London. The growth of the retailer is attributed to passion and dedication to excellence in product development and in-house design that meets customer needs. From one outlet, the retailer has expanded to 40 standalone stores and 175 concessions. To meet the changing customer needs, it offers both online shopping and in store shopping for customers. Dune specializes in a sophisticated style that fits the younger generation with its wide range of designs that meet several needs of the consumer. However, the footwear environment is competitive with other existing giant retailers who specialize in offering different shoe types. SWOT analysis of the retailer reveals both opportunities and threats that the company can work on to improve its business operations. One opportunity that is noted is an increasingly growing brand and opportunity to venture into online shopping. These two opportunities can be utilized to create a framework that improves business processes and meets the needs of the company. On the other hand, threats are indicated in easy entry into the market due to low limitations and diversification by existing retailers. Since most organizations are diversifying their business operations, then clothing retailers can easily diversify into footwear thus creating a challenge for the market. The company is also struggling wi th low market share as a weakness compared to other retailers like Clarks who have a larger market share and dominance. This presents weaker returns due to intense competition. Weaker market share means, low brand identity which is a threat to business. However, an analysis of the footwear industry reveals that the companies have been forced to reconsider their options due to competition and pressure from the market(Kent, 2017). The two retailers have been chosen since they are not market leaders in the field but are doing well in meeting retail needs. This report analyses how corporate communication strategies can be used to improve business processes thus developing competitive advantage. Corporate strategies Corporate communications are a set of activities that are involved in managing internal and external communications of the organization. Most corporate communication strategies focus on stakeholders who are mainly customers as a way of ensuring that they meet the needs of the market. Dune as a retailer has been communicating with its customers through different corporate strategies that have been boosting business for quite some time. The major corporate communication areas are corporate personality, corporate identity, corporate image, corporate reputation and public relations. Corporate imaging describes the manner in which the products of a company are perceived in the public eye. Organizations seek to develop a positive image through branding strategies that communicate positively to customers (Sacconi 2004, p. 79). This strategy leads to development of a positive halo effect on the consumer which leads to an impression about what the company sales. The benefits of such processes is a changed perception on the eyes of the consumer when there is a perceived risk about the quality of the product (Aaker Myers 1999, p. 12). Dune is established on a continuous brand that seeks to offer premium customer service through a combination of quality and unique fashion. The products feature the needs of both men and women capturing the ever-changing needs of the society where brands have been evolving since 1895. The brand title for its products is find your dancing feet which means that they have a brand value that meets the needs of every consumer within the busin ess environment (Dune 2017, pp. 5). The companys brand is loved because it is a key fashion setter with a distinctively British aesthetic style with a 120-year-old heritage that has made the brand a global household. However, Clarks has established itself on a distinctive ankle height boot with crepe rubber sole made of suede leather that was officially launched in 1950(Clarks, 2017). The heart of the rand is the belief in craft, innovation and comfort that are combined together to give the best customer experience which is defined as the force of nature. Therefore, each of the two companies has a unique brand identity that is identified by the customer. Corporate identity is a set of mental and functional associations that customers develop with it. This does not always lead to buying but rather familiarity and differentiation with others. Businesses seek to identify themselves in the eye of the consumer so that they can be striking to the user (Sweeney Brandon 2006, p. 642). Through noticeable elements like trademark, color, name and symbol, an organization develops an identify that differentiates its products from the rest of the designs in the market. Therefore the process involves a set of strategies that reveal what the business offers the consumer and how the consumer can use such defined elements to single out the product from the rest. Dune footwear brand identity is based on a Dune style for both men and ladies with a variety of footwear that are used for different functions. The designs are identified by color, name and shape which defines the occasion that they are fit for. For example, the Dune London style for ladies i s designed with its own handbag to make the user appear the Dune way. On the other hand, Clarks identity is known from the design of its shoes which is based on the study of biomechanics of the human foot, the way it moves at work, rest and play to design a shoe that meets all these conditions (Clarks 2017, p. 8). The company is known for its iconic footwear which undergoes improvement to meet the needs of the customer through 22,000 styles that are defined by generational evolutions to meet different user needs. Corporate reputation is the overall assessment of the organization by stakeholders. This method is achieved through perceptions of stakeholders on the ability of the business to meet their expectations. These stakeholders may have different interests in the company like buying products, shares or even beneficiaries of business processes (Keller 2003, P. 11). Organizations need to have the capacity to diagnose how others view them and configure a strategy for managing their reputation. Through identifying areas of potential risk, types of stakeholders in the business and establishing system for achieving the intended business reputation, the company can achieve these competitiveness by ensuring that the best mechanisms are put in place. Image repair theorists suggest that strategies can be used to restore the image after undergoing a crisis that threatens business. Dune has established itself as high-street footwear designer where you can find any shoe type. With a range of styles and color the companys products are established as a reputation for the best products in the market. On the other hand, Clarks has a business reputation that is recognized in the shoe industry through its operations and employee recruitment mechanisms. Through an extensive network and identifying quality staffs, the reputation of the company is known for the best employee practices that translate to improved operations. Dune manages its stakeholders through prioritizing their needs and ensuring that they are achieved at times. Suppliers needs are managed through ensuring that there is coordination with the system processes to achieve adequate delivery on time payment. Customers needs are met through delivery of quality products for individuals of all ages thus offering variety. The community is satisfied through corporate social responsibility initiatives that seek to empower and support different community engagements. On the other hand, the company adheres to all relevant policies like the green economy where the government has passed policies to limit global warming. Public relations is a practice of spreading and managing information through expoing it to different audiences. This process creates coverage for consumers for free to ensure that they undersntad things that happen around them (Lantos 2001, p. 599). Dune uses marketimg campaigns to increase public relations with the public through a varity of media like televisons, magazines, website and social media (Dune 2017, PP. 6). Emerging technology is used to meet consumer needs through user frindl platforms that allow interaction with the the public. However, Clarks does better through a clear PR plan that seesk to create goodwill (Clarks 2017, pp. 3). The company combines digital outreach with real world relationships through secure press placements across all media platforms. This strategy is where Clarks beats Dune since it has a clear aggressive public relations plan. Recommendations To improve its corporate communication strategies, the Dune needs to benchmark its practices with giant designers like Clark that have a history in the footwear industry. (Mahdi, et al. 2015, p. 170). For example, Clarks is investing heavily in technologies that meet the modern requirements like reduction of global warming and also ensuring that all their partners meet these needs (Parker 2016, p. 12). (Nike responsibility 2016, p. 11). The best way to improve brand image is through consistent visual identity, advertising and competitive pricing. Visual identity can be improved through developing a logo that reflects what the company exists for. Dune has not revised its logo for quite some time despite the fact that they understand the consumer segment is changing slowly (Goldman Papson 1998, p. 11). Further, there is need to develop strategies in their advertising to elicit brand emotions in the consumer. Clarks does well in this area through constant innovation of its brands and at the same time using the story of heroism as a brand strategy. The companys brand focus so much on the hero archetype to inspire customer loyalty (Sanusi, et al. 2014, pp. 7). Through clear branding strategies like the ones mentioned, the Dune can improve their brand and create a different view from the customer. Brand identity can be improved through clear positioning strategies. Since there are many competitors in the market, then Dune has to position itself with a strong brand identity that can stand out in the market. When compared with other brands that have positioned themselves as global leaders through creating shoes that increase athlete performance, then the company needs to address key brand areas. The brand is based on an inspirational value for every customer. This method is achieved through sharing the passion of clients and developing products that meet them. Bedbury Fenichell (2003, p. 12) suggests that through a well-established brand and logo, brand association is used to position the products as meeting the needs of the user rather than the fun part of it. Performance has been used together with heroism which describes the benefits that consumers get from the shoes (Willigan 1992, p. 5). Therefore, the company needs to carry out a thorough brand audit to ensure that they u nderstand the market they are dealing with and the changes being witnessed in the market. Thus there is need to develop a brand persona that can be used to messages to the consumer. Clear communication strategies like public relations, nature of content and the media to be used need to be developed to ensure that the companies create an improved brand image. High-performance marketing can be used to improve brand identity and increase customer reputation for the organization. Corporate reputation is an area that needs to be guarded through ensuring that all business processes meet the needs of stakeholder. Many companies like Nike have suffered business reputations but used them to achieve improved business processes that make them leaders of today. From the sweatshop issue, to child labor and later supply chain crisis Nike has undergone different business reputations that may have caused profits and brand image (Parker 2016, p. 11). The company endured that any challenges met were treated according to the required standards like cleaning up the system and implementing relevant regulations that are needed (Beder 2002, p. 25). Therefore, Dune can guard its business reputation by ensuring subscription to every required policy and develop sustainable business principles to meet the needs of the organization. Dune can work on its public relations strategies to ensure that there is a clear developed plan to reach out to its customers. This process can be achieved through utilizing all media sources like press releases, media kits, newsletters, reputation management, community relations, media relations and strategic communications. Further, participating in high end events can also create a better reputation for the company. Conclusion Corporate communication strategies seek to ensure that organizations develop strategies that protect their business image, meet the needs of stakeholders and at the same time satisfy the needs of the organization. Dune is doing well in the footwear industry but the business processes in the company cannot be compared to global leaders like Nike. Through proper benchmarking, business processes can be improved to ensure that the organizations achieve better business strategies. References Aaker, D. Myers, J., 1999. Advertising Management. New York: Prentice-Hall. Bedbury, S. Fenichell, S., 2003. A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Books.. Beder, S., 2002. Putting the Boot In. The Ecologist, 32(3), pp. 24-28. Clarks, 2017. Corporate Social Responsibility. [Online] Available at: https://apply.clarksjobs.com/headquarters/where_you_could_be_working/corporate_social_responsibility/ [Accessed 13 Decemer 2017]. Clarks, 2017. Our Story. [Online] Available at: https://www.clarks.com/ [Accessed 13 Decemeber 2017]. Clarks, 2017. Our Story. [Online] [Accessed 13 December 2017]. Dune, 2017. Our Corporate Social Responsibility. [Online] Available at: https://www.dunelondon.com/corporate-responsibility/ [Accessed 13 December 2017]. Dune, 2017. The Story So Far.... [Online] [Accessed 13 December 2017]. Goldman, R. Papson, S., 1998. Nike Culture: The Sign of the Swoosh. Thousand Oaks: Sage Publishers. Keller, K. L., 2003. Understanding brands, branding and brand equity. Interactive Marketing, 5(1), pp. 7-19. Kent, A., 2017. Clarks shoes feels the pinch as UK high street an increasingly uncomfortable fit for some retailers. Independent, 9 March. Lantos, G., 2001. The Boundaries of Strategic Corporate Social Responsibility. Journal of Consumer Marketing, 18(7), pp. 595-632. Mahdi, H. A. A., Abbas, M., Mazar, T. I. George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a. nternational Journal of Business Management and Economic Research, 6(3), pp. 167-177. Nikeresponsibility, 2016. NIKE SUSTAINABLE BUSINESS PERFORMANCE SUMMARY, s.l.: Nike. Parker, M., 2016. At Nike, we believe it is not enough to adapt to what the future may bring were creating the future we want to see through sustainable innovation, s.l.: Nike. Sacconi, L., 2004. A Social Contract Account for CSR as Extended Model of Corporate Governance (Part II): Compliance, Reputation and Reciprocity. Journal of Business Ethics, 11(2), pp. 77-96. Sanusi, M. et al., 2014. The Swoosh of Creativity. Business Today, 6 July. Sweeney, J. Brandon, C., 2006. Band personality: Exploring the potential to move from factor analytical to circumplex models. Psychology and Marketing, Volume 23, pp. 639-663. Willigan, G. E., 1992. High-Performance Marketing: An Interview with Nikes Phil Knight. Havard Business Review

Fun at work in Google

Question: Googles organisational structure and workplace practices (such as their fun at work initiatives) not only allow for increasingly creative and innovative ideas to emerge, but are also undoubtedly positive for employee well-being. Critically discuss this statement by drawing on the literature related to fun at work, and either culture OR organisational structure (Not Both) . Provide practical examples by referring to the practices of Google. Answer: The essay explores the fun at work in Google. The company not only allow for increasingly creative and innovative ideas to emerge, but are also undoubtedly positive for employee well-being. There is a bureaucratic culture that is prevalent in the organisation, whereby the organisation is striving to achieve a culture which will add to the benefit of the people and the company in the long run. In this essay we will try to explore the organisational culture of Google from the fun at work aspect and keeping a link with the post bureaucratic culture that is the company has adopted. It is where the organisation is not the top priority of the organisation rather the employees are given more preference. Organizational culture The concept of culture ha s recently became significant in the field of study. Organizational culture is a term widely used but gives rise to uncertainty as there are different cultures that are prevalent in every organization. It can be said that the culture is something that the business practices to develop the way the organization handles its people. Culture also promotes the way the organization promote values as well as well as the beliefs (Ybema, Yanow and Sabelis, 2011). A culture can also be destroyed if the management feels that it has started to dysfunction. An organizational culture is therefore can be viewed as something which gives the company a sense of identity. The culture determines the way the company determines its values, languages, norms, meanings and the way the works are carried out in the organization (Schein, 2010). The culture of the organization also surrounds the things which is good for the company and the things which have proven to have worked in the past. The things which have proven to be worthwhile in the past are often accepted in the current working condition. The Bureaucracy and Post Bureaucracy culture It is a type of organization which gives emphasis on the speed, clarity, reliability, regularity, precision through the creation of a fixed division of the tasks and hierarchical supervision as well as detailed rules and regulations (Morgan, 1997: 17). The organizations which follow the bureaucracy system, functions in a machine like manner. They are more reliable and predictable as well as efficient and rational. The employees also have certain job responsibilities and they work under a firm hierarchy. The problem with bureaucracy is that most of the organizations are positioned in an unstable environment which is rapidly changing. These organizations need to adopt structures which will respond to the outside pressures. One of the main benefits of post bureaucracy is that the people are more satisfied with the way of working (Knights and Willmott, 2012: 567. The main way to make the people work in a company is by work intensification. Google in this case is a post bureaucratic organization which believes in the freedom of the employees and work liberty is given. It needs to be seen that whether the company is successful in doing so and maintain their standards. Google Google is a multinational company started in America by co founders Larry Page and Sergey Brin (Scott, 2008). Google is considered the fourth company to be admired in the United States. Google has always worked on the slogan dont be evil (Mirani, 2015). The company also has a motto that they organize the information of the world and make it useful and accessible throughout the world. The two founders of Google alternated their roles in the company. While Sergey Brin looked after the ethical part of the business, Larry Page focused on the social structure. The company has always received an acclamation for the organizational culture which is unusual (Berger, 2014). The organizational culture of Google is designed so as to encourage both creativity and loyalty. The company has grown to a large extent in the past few years. It has always kept innovation at the front and with this goal they have achieved to include web browser called Chrome, YouTube, Google maps. Google is a widely diver sified company and has several businesses apart from its online ventures. The company is run by its culture and not by the board of directors (Google.co.uk, 2015). Features The company strictly follows the 70-20-10 rule. The rule is that the employees of Google devotes 70% of their office hours time in doing the works and the projects which they are given. The people are also provided 20% free time of their work hours so that they are able to relax and think about new ideas related to their main projects. They can spend their free time by exercising, swim have free meals (Lederer and Hall, 2000). This is done so as to make the employees feel motivated and that they have the time to think about innovative ideas. The services like Gmail, Orkut, and Google News have all been an outcome of these independent endeavors (Stecher, 2010). The rest 10% of the time the employees are allowed to think what the employees want to pursue regardless of the ideas nature. The company values this strategy as it has led to many new innovations and also the driving force behind these new innovations. The company also encourages open communication between the employees and th e executives. This open communication between the employees and the executives and give the employees a feel that they are contributing to the business objectives of the company (eHow UK, 2015). Culture Google thinks that the company is what it is due to the people who work in the company. They hire people who are determined and smart. The company believes in ability of the people and not the experience of the people. The company strongly believes that the employees of the company share a common goal and vision. The company hails from all the walks of life and they try to speak in almost dozens of languages (Google.com, 2015). This is keeping in mind the global audience that the company serves. When the employees of the company are not working on any projects they indulge in a number of activities like beekeeping, cycling, and Frisbee etc. The company strives to maintain an open culture inside the organization. This means that the company makes the employees feel comfortable about sharing their opinions and ideas. The company holds weekly meetings in the caf or over the internet via email. In these meetings the employees can directly ask questions to Sergey and Larry and the other executives about any issues regarding the company (Kaye and Jordan-Evans, 2003). The cafes of Google are so designed so as to encourage interactions and communications between the employees and within the teams. This sparks conversation as well as communication about work as well as play. Fun at work Google constantly tries to create the most happiest and productive work cultures in the world. But many people doubt that the unorthodox workplace of the company and the huge perks the company provides often hampers the creativity of the employees. The company provides the employees tremendous luxuries (Meyer, 2010). There are play areas, coffee bars, open kitchens, cafes, outdoor terraces, free lunch, dinner as well as dinner. The company has a library which has private reading areas. Moreover the employees of the company; the engineers are allowed to design their desks as well as the workstations. The building is chaotic and the workers express themselves by scribbling on the walls. This is a much common practice that the company allows to the employees. The post bureaucracy culture of the organization has in turn made incorporated these practices. The company sees to it that the employees get all the benefits needed to make the employees think in an innovative way. The success of Google depends on innovativeness and collaboration. The employees think that being on the same floor in the workplace make the employee bridge psychological gap since people interact all the time. Moreover the employees in Google do not show that they are working as they tend to be in a relaxed mood even on the weekdays. The science and art of stress management is what the employees in Google are provided (The New York Times, 2013). Like the employees are given follow ups with personal health advisors. The office has even workout equipments on which the employees can train and workout. The employees of Google work very hard to met their mission that is to assemble the information of the world and make it accessible to the users. The thing that truly makes the company unique is their workplace culture. The workplace culture at Google encourages innovation and do not regard anything as impossible, thus making the company a great place to work (Vise and Malseed, 2005). Thus it can be seen that though Google is a post bureaucratic organization it has maintained its standard and in their work and carried out its mission. But the company is not strict with its hierarchal structure and all the employees work together and try to enjoy their task. The work is not mechanized and the employees are satisfied with their job. References Berger, L. (2014).Welcome to the real world. New York: Harper Business. eHow UK, (2015).Google's organisational structure | eHow UK. [online] Available at: https://www.ehow.co.uk/about_6692920_google_s-organizational-structure.html [Accessed 25 Feb. 2015]. Google.co.uk, (2015).Life at Google - Google Careers. [online] Available at: https://www.google.co.uk/about/careers/lifeatgoogle/ [Accessed 25 Feb. 2015]. Google.com, (2015).Our culture Company Google. [online] Available at: https://www.google.com/about/company/facts/culture/ [Accessed 25 Feb. 2015]. Kaye, B. and Jordan-Evans, S. (2003).Love it, don't leave it. San Francisco: Berrett-Koehler. Knights, D. Willmott, H. (2012) Introducing Organisational Behaviour and Management. (2nd edition) Cengage Learning. Lederer, D. and Hall, L. (2000).Instant relaxation. Carmarthen, Wales: Crown House. Meyer, P. (2010).From workplace to playspace. San Francisco, CA: Jossey-Bass. Mirani, L. (2015).What Google really means by "Don't be evil". [online] Quartz. Available at: https://qz.com/284548/what-google-really-means-by-dont-be-evil/ [Accessed 16 Apr. 2015]. Morgan, G. (1997) Images of organisations. Thousand Oaks, CA: Sage Publications. Schein, E. (2010).Organizational culture and leadership. San Francisco: Jossey-Bass. Scott, V. (2008).Google. Westport, Conn.: Greenwood Press. Small Business - Chron.com, (2015).Google's Business Leadership and Organizational Culture. [online] Available at: https://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html [Accessed 25 Feb. 2015]. Stecher, B. (2010).Toward a culture of consequences. Santa Monica, CA: RAND. The New York Times, (2013). Looking for a Lesson in Googles Perks. [online] Available at: https://www.nytimes.com/2013/03/16/business/at-google-a-place-to-work-and-play.html?pagewanted=all_r=0 [Accessed 25 Feb. 2015]. Vise, D. and Malseed, M. (2005).The Google story. New York: Delacorte Press. Ybema, S., Yanow, D. and Sabelis, I. (2011).Organizational culture. Cheltenham: Edward Elgar.

Case study of Cassandra Smith

Crisis interpretation through theoretical framework Understanding Cassandra’s crisis requires an understanding of what makes her to engage in the behaviors that lead to the crisis. This is in accordance with psychological behaviorism theory as postulated by Pavlov (Austin, 2010, p.113). The theory is based on the principles of frequency and recency. The principle of frequency states that the often accordance of responses to a given stimulus increases the chances of repeating the same response to that stimulus.Advertising We will write a custom assessment sample on Case study of Cassandra Smith specifically for you for only $16.05 $11/page Learn More Seen in the same vein, Cassandra’s three previous suicidal attempts could be a cause for the related homicidal scenario that she is now in. On the other hand, the principle of recency attributes repetition of a response to a given stimulus based to how recent the same happened (Austin, 2010, p.1 13). In the same perspective, Cassandra’s reported homicidal act to her boyfriend after a brawl could be influencing her verbally manifested motives of wanting to kill someone from her close family whom she blames for what she is going through. Cassandra’s crisis can also be comprehended based on systems theory that is believed to affect family dynamics models (Austin, 2010). The family is termed as an open system where the actions of one member affect the way in which the entire system operates. As Cassandra puts it, the sexual abuse of mother by both her grandfather and father seem to have influenced her current actions like contemplating homicide and her current nightmares. A Psychological study revealing the connection between an individual’s cognition and their mental health could also help interpret Ms. Smith’s case. According to the study, wrong information processing systems make people to start making conclusions that reflect flaws in their reaso ning (Austin, 2010, p.114). This is mainly common among depressed people. For instance, Cassandra’s accusations that a close family member, most likely her dad plunged her into her current misery and is therefore the reason behind her violent actions cannot be justified at all. It is a misconception. This is because, even though she saw her mother being physically and sexually abused in another country, she should have restrained herself from her actions given that she is in another nation with its unique rules. She also ought to exercise self restraint and maturity before behaving this way. Assessment, Intervention and Treatment Ms. Smith’s current situation is traumatic and therefore, its assessment should be based on Bowen Family Systems theory. According to Bowen’s theory, family emotional processes play a major role in determining the effects of traumatic acts on family members (Catherall, 2004, p.236).Advertising Looking for assessment on health medi cine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, in assessing the situation, major emphasis should not be placed on the traumatic event’s nature but on comprehending and differentiating the emotional aspects of the family as it affects the family members’ experience of the trauma (Catherall, 2004, p.236). In Cassandra’s case, the traumatic case is both the physical and sexual abuse that she went through together with her mother long ago. Assessing her crisis does not call for concentrating on the evidential effects of what had happened like her homicidal threats and nightmares, but rather on family emotional processes that lead to her behavior. In assessing, intervening, and treating of Ms. Smith situation, it is imperative to look at client functioning from the affective, cognitive, and behavioral view (James, 2008, p.76). Affectively, Ms. Smith appears to be emotionally impaired such that she is incapable of comprehending her emotional state. This is why she smiles while answering some questions and turns vulgar when the police officers insist that she cannot leave. Cognitively, she does not show any semblance of thinking either logically or linearly. This is manifested in the way she enquires about her boyfriend’s whereabouts and yet apparently she has reportedly killed him. Insisting that she should be left to go home while she is in a state that requires medical attention is also downright illogical. Behaviorally, we see her out of control. This is evidenced by the fact that she talks alone while walking in and her further homicidal threats. Actually, Ms. Cassandra portrays signs of mental instability. An intervention and hence treatment of this case should based on seven steps. First, there should be intake of data concerning her. Due to her instability, she cannot be able to fill a form, and so this can be done effectively through both visual and verbal assessment of her cur rent maladaptive state (James, 2008, p.76). Secondly, both her safety and that of others should be put into consideration given not only her past suicidal record but also her current homicidal threats. Thirdly, the degree of pathology should be checked within shortest time possible. This can should be done from both verbal and non-verbal cues such as her threats, smiling and talking alone, just to mention but a few. Fourthly, reality testing should be carried out to ascertain whether Ms. Smith is in touch with the reality. This can be done through asking of questions like where she is, why she fought with her boyfriend, who is surrounding her, what has just unfolded among others. Fifthly, referrals should be incorporated for the sake of safety.Advertising We will write a custom assessment sample on Case study of Cassandra Smith specifically for you for only $16.05 $11/page Learn More Apart from the police who are already present, she can also be taken t o a hospital emergency room or be referred to immediate emergency care. Sixthly, consultation of professionals who may aid in pathological diagnosis is also essential for back up reasons, before administering the appropriate treatment. Lastly, based on verbal and visual observation, the kind of drugs to be use should then be prescribed (James, 2008, p.76). Since the patient seems to be uncomfortable especially in the presence of the police, it is recommended that she be secluded to a private room where thorough examination should be carried out. It is also clear from the foregoing discussion that Ms. Smith seems to be mentally destabilized. As such, if kept in the same room with other patients, she may exhibit violence or even suicide. She should therefore be taken to an inpatient mental health facility within Mercy Hospital. Ethical issues within Cassandra’s case Off course her homicidal threats in the presence of the police officers pose a legal tussle in handling the case. However, it should also be understood that, internationally, most supreme courts consider the state of any mentally impaired characters before conviction and if the accused is proved to have been insane at the time of committing the offense, they won’t be charged (Lippman, 2009, p.287 ). Based on this perspective, the psychiatrist should be able to handle the presence of the police officers. Additionally, the patient’s homicide ideation can only become a reality if Ms. Smith is left on her own. Although, to be able to convince into not implementing her homicidal agenda, she should be secluded from everybody including the police as she takes the prescribed medicine. This is the best way she can be given psychiatric attention. Characteristics of a crisis worker needed in this situation Given the sensitivity of sex-related issues, it is prudent for a crisis worker to portray a strong need to talk but also patience and smart listening skills (Roberts, 1995, p.305). Second ly, given Cassandra’s homicide ideation, the crisis worker can easily be fearful and such boldness is required to continue helping the patient recover. Although this case involves conflict in the demands of both Cassandra and policemen, the crisis worker should be a firm decision maker concerning the case. How to gather additional information and avert escalation of behaviors from Cassandra Additional informational can be collected from her neighbors and suggested close friends to help establish the real cause of the brawl with her boyfriend. This should then be compared with that from her and the police. A careful analysis of these will help to come up with an appropriate way forward. To prevent escalation of her behaviors and surety of safety, the patient should be kept in a private mental health room until she improves.Advertising Looking for assessment on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Interpreting Cassandra’s case requires requires an in-depth scrutiny into her past and family background. This is because her traumatic case is linked to emotional processes within her family. A seven stage psychiatric process will help to arrive at an appropriate remedy and treatment to her case. Her homicidal ideation though calls for caution and good psychiatric prognosis. References Austin, L. (2010). Psychiatric and mental health nursing for Canadian practice. Canada: Lippincott Williams Wilkins. Web. Catherall, D. R. (2004). Handbook of stress, trauma, and the family. New York: Routledge. Web. James, R. (2008). Crisis intervention strategies. OH: Cengage Learning. Web. Lippman, M. R. (2009). Contemporary Criminal Law: Concepts, Cases, and Controversies. New York: Sage. Web. Roberts, A. (1995). Crisis intervention and time-limited cognitive treatment. New York: Sage. Web. 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Free Essays on Future Of Aviation In India

Future of Aviation Industry in India More than half a century has gone, when JRD Tata first took off in his own airplane. He added a new chapter in the Indian history. This was the beginning of aviation industry in India. But very soon the government took over his aviation company, and thus that nationalized company was named, Indian Airlines. Almost the next fifty years no competition was to follow for the Indian Airlines, as it remained the only airline company in India. But in the last decade and a half or so, things changed. A handful of airline companies came into existence, some backed by big business houses, and some being collaboration between international airline giants and local business houses. Some of these companies were not a success story and had to shut down operations. Besides this limited competition the growth of this industry has been more or less a linear one. After 1992, Indian Economy has witnessed a sea change. The first success story being IT industry, then the more recent one being Telecom industry. Then the crossover of Indian companies to international standards, and making their presence felt at the international level. But probably the most dramatic and visible change is yet to come. Aviation industry is going to witness an exponential growth in next five to ten years. It is heading towards north, and will keep doing so for a long time to come. India today is the most happening place, in terms of foreign investment. All big companies want to have their presence in India. More than half of the Fortune 500 companies have their offices in Bangalore city, which speaks for itself. With the pouring of all these big MNCs, and crossover of Indian companies to international standards, to find a person earning more than Rs. 50,000/- a month is not a big deal anymore. Work culture has also changed profoundly. Today a professional is supposed to work for at least 12 hrs. a day. Today, and more so in the f... Free Essays on Future Of Aviation In India Free Essays on Future Of Aviation In India Future of Aviation Industry in India More than half a century has gone, when JRD Tata first took off in his own airplane. He added a new chapter in the Indian history. This was the beginning of aviation industry in India. But very soon the government took over his aviation company, and thus that nationalized company was named, Indian Airlines. Almost the next fifty years no competition was to follow for the Indian Airlines, as it remained the only airline company in India. But in the last decade and a half or so, things changed. A handful of airline companies came into existence, some backed by big business houses, and some being collaboration between international airline giants and local business houses. Some of these companies were not a success story and had to shut down operations. Besides this limited competition the growth of this industry has been more or less a linear one. After 1992, Indian Economy has witnessed a sea change. The first success story being IT industry, then the more recent one being Telecom industry. Then the crossover of Indian companies to international standards, and making their presence felt at the international level. But probably the most dramatic and visible change is yet to come. Aviation industry is going to witness an exponential growth in next five to ten years. It is heading towards north, and will keep doing so for a long time to come. India today is the most happening place, in terms of foreign investment. All big companies want to have their presence in India. More than half of the Fortune 500 companies have their offices in Bangalore city, which speaks for itself. With the pouring of all these big MNCs, and crossover of Indian companies to international standards, to find a person earning more than Rs. 50,000/- a month is not a big deal anymore. Work culture has also changed profoundly. Today a professional is supposed to work for at least 12 hrs. a day. Today, and more so in the f...

Assignment Example | Topics and Well Written Essays - 250 words - 238

Assignment Example Eating healthy and taking regular exercises is basic in this aspect (Melkus, 2006). However, these alone can never help in the regulation of diabetes and therefore, requires the use of medications in addition to the healthy eating and regular exercise. For Dr. Pepper’s case, the most effective drug will be tradjenta. Tradjenta works by preventing the degradation of the incretin hormones glucagon-like peptide-1 (GLP-1) and glucose-dependent insulinotropic polypeptide (Drum and Zierenberg, 2006), which are core in managing diabetes. The drug is taken orally and works in increasing concentrations of active incretin and hence plays a substantive role in the reduction of glucagon in secretion. Some effects of tradjenta include instances of adverse reactions, which include nasopharyngitis especially for a patient such as Dr. Pepper who has renal impairment (Burant, 2008). This indeed calls for the use of an alternative treatment options. For effective treatment of diabetes by the use of tradjenta, is mostly exercising and good diet as indicated above. However, there are certain drugs that can be used mainly as inhibitors. These include meglitinides and

What is the evidence for the Big Bang Essay Example | Topics and Well Written Essays - 1750 words

What is the evidence for the Big Bang - Essay Example The primary focus of the essay is to capture the essence of the Big Bang theory and present to the reader evidence that proves that the Big Bang notwithstanding its flaws is still the most accepted theory that explains the evolution of our Universe. There is both, observational and mathematical evidence that corroborate the validity of the assumptions of the Big Bang Theory. To a curious mind gazing up from down below, the truth about the origin and evolution of the cosmos might still look like the hazy fleeting stars that sit millions of light years away. It was not just the tension-gripped scientists at CERN (European Organization for Nuclear Research) who tried to uncover the mysteries and validate the theories of the origin of the universe with the large hadron collider experiment. From the breakthrough Hubble made to the particle accelerator at CERN, the question of the origin and evolution of the Universe continues to remain pivotal in cosmology and the mind of every human bein g. One theory pertaining to the evolution and origin of the Universe that has emerged as a demigod in cosmology is the Big Bang Theory. Largely accepted, evidenced and validated the Big Bang theory has, for over a century now, been the centre point of almost all experiments and studies pertaining to this topic. The purpose of this paper is to establish the validity of the Big Bang through scientific evidence.... billion years ago, the Universe erupted from a single point of energy, wherein all matter that exists today was condensed in that tiny speck which exploded with an inconceivable force. This force sent outward splattering chunks of the Universe which created billions of galaxies and galactic bodies that exist in our Universe. The essence of the theory, however, is that the Universe has reached its current state by expanding rapidly from an extreme condition of density and temperature and to this day continues to expand and cool. Bound by human imagination and understanding it is difficult to comprehend what the Big Bang must have been like. It could have been nothing like hydrogen explosions today as there was no space or time prior to the Big Bang, in fact, space was created as the singularity expanded and formed the Universe. Rapid cooling caused atoms to form which later clouded together to form galaxies. The theory rests on the cosmological principle that the Universe is homogenou s and isotropic. Vesto Slipher, Lemaitre and Hubble were the founding members of the Big Bang Theory. 2.1. Misconceptions About the Big bang Theory It is commonly believed that there was an explosion that erupted and consequently created the Universe. However, evidence that has been collected and validated over the past century does not exactly prove or disprove this. The Universe can be imagined as a balloon continuously stretching to create space. Another common misconception pointed out by German cosmologist Rudolf Kippenhahn, regarding the theory is the negation of the concept of singularity. It is believed by some that there was a cosmic egg existing in space, however, there was no space or time before the Big Bang and both were in fact created after the Big Bang. Esteemed cosmologist

The Owner Of E Commerce Website

The Owner Of E Commerce Website Assume you are the owner of an e-commerce website. What are some of the signs that your site has been hacked. Discuss the major types of attacks you could expect to experience and the resulting damage on your site. Prepare a brief report based on your finding. Question 2: You are required to propose website development to one of the IT entrepreneurs in your area. Consider there are two options for building the site in-house with existing staff or outsourcing the entire operation. Discuss which options are in the company best interest and the reason for choosing that option. Provide pros and cons for each option. Prepare a report based on your finding. Introduction E-commerce (electronic commerce), an online business verses the real world trade. E-commerce, including retail shopping, online banking, stock and bond trading, auctions, real estate transactions, airline booking, movie rentals, almost anything you can imagine in the real world. Such as hair, nail salons can benefit from providing e-commerce-related health and beauty product sales, often from local customers is a personal website or service. E-commerce allow consumers to exchange time or accessibility of electronic products and services in the distance. E-commerce, the rapid expansion in the pastfive years, is expected to continue at this rate, or even accelerate. With the traditionaland electronic in the near future, electronic commerce will become in creasingly blurred boundaries, more and more enterprises to embark on a part of Internet business. Willing to create a successful online store can be a difficult path, if not aware of the principles of e-commerce, e-commerce what should be done for your online business. Research and understand the need to properly plan the implementation of guidelines for e-commerce, is a vital part of the online store into and success. However, the network has its limitations, such as trade brought no guarantee of security, the question is who caused the problems, loss of credit card hackers worry about anything. To solve this problem need to rely on web sites and web production design is correct, make a better model, such as security. Web design can be used in two ways through outsourcing or in house to do so. Define Question 1 Computer hacking always involves some infringement of or damage to computer-based, such as documents, Web pages or software privacy attribute level. The impact of computer hackers is simply not the same as the illegal invasion and angry. Surrounded by a mysterious halo, hackers, and prestige, is a relatively elite individual who has knowledge, and willing to take part as a high-risk groups, need to become a true hacker accompanied. An interesting alternative view, however positive, such as hackers and hacker software development ideas, in science and technology. Hackers have a strong interest in computers and persistent pursuit, they continue to study computer and network knowledge, to find a computer and network vulnerability. They are difficult challenge high-level network of interest to find vulnerabilities and attack our networks. We need to know that their criminal acts in order to prevent our site or any invasion. In fact, hackers or computer on our website the number of symbols. Signs that we know what will happen, as long as we can to avoid being hacked. Here are some websites have become a hacker attack signatures. Answer Question 1 There are several different computer virus symptoms, can help us identify the computer from being infected, the virus is one of the potential dangers harmful. These viruses have many different forms and ways, it becomes very difficult for us to adjust the application of each machine. Therefore, all our machines are very easy to attack from computer viruses or other time, sometimes even the best anti-virus software can ignore the harmful viruses. Computer virus symptoms of some common understanding allows us to battle our anti-virus to a good start. A computer virus is a very small program, have the ability to spread from one computer to another, and then destruction of the work and the function of the infected machine. It is important to determine in some cases, even a system crash or virus as soon as it could lead to important data loss situation. There are many computer virus remove program that can help eliminate the risk of computer viruses. In addition, the symptoms of computer viruses possess some distinct characteristics, if your machine has been infected, most likely you will immediately see the results. The computers basic work will be greatly affected, due to the performance of computer failure, you will not run, I assure you, the use of early implementation of many functions. Such as computer running than normal, more slowly for no apparent reason. The exception of certain types of files does not run the file or the Task Manager. File is a spyware and viruses, such as different forms of the symptoms of abnormalities that may affect the background files on your computer suddenly slow down the busy work and the speed of the computer. They tend to hackers hijack your bandwidth, so the eyes of your system for their own purposes. Internet activities are not add-remove any programs used to access the Internet, it will suddenly slow Internet access. When you return to the desktop wallpaper and icons. Major types of attacks Virus In a computer, computer virus is a program or programming code that is copied or start by copying to another program, computer boot sector or file. Virus can be transmitted, such as file attachments in e-mail to download the instructions, or on or floppy disk or CD-ROM. Direct source of the e-mail note, downloaded file, you have received or floppy disk usually does not know it contains a virus. Some viruses wreak their effect, because once their code enforcement; other viruses lie dormant until circumstances cause their code, by the computer to perform. Some viruses are benign or playful in intent and effect (Happy Birthday, Ludwig!) And some can be quite harmful, delete data or cause the need to reformat the hard disk. Worm In the computer, the worm is a self-replicating virus file, but will not change in the active memory-resident and a copy of itself. Worm uses the operating system is automatic, users do not usually visible. It is common for worms to be noticed only when they can not control replication consumes system resources, slow down or stop other tasks. If your computer is experiencing performance issues, most recently, you might want to know if your computer has been infected with a worm or virus. Self-education is a great way to start when troubleshooting your computer. Once you understand your possible causes of performance problems, you are so much better equipped to repair things, and can calculate your life. DOS Denial of Service (DoS) attack is one in which the user or organization is a resource service, they will usually expect to be deprived of the event. In a distributed denial of service, a lot of damage to the system (sometimes referred to as a botnet) attack a target. Although DoS attacks are usually not lead to information or other security, the loss of security, which can cost the target person or company the time and a lot of money. Typically, loss of service is a specific network services, such as email, can not provide all network connections and services, or temporary loss. A denial of service attack can also destroy the affected computer programming systems and documentation. In some cases, denial of service attacks, forcing millions of people visit the corporate Web site suspension. Trojan horse In the computer, the Trojan horse is a malicious or harmful code is harmless on the inner surface of the program or in such a way that it can be controlled and damage in the form of their choice, including procedures, such as data on the hard drive destruction File Allocation Table disk. In one famous example of a Trojan horse is that this would have to find and destroy computer virus program. Trojan horses can be widely redistributed as part of computer viruses. Marco virus Macro viruses requires the user to take action to implement once they are downloaded to your computer, or to systems approach. The virus is usually written in a scripting language commonly used to create applications for use in the macro. Some of these macro viruses on the computer system failure than a security threat. One example is the text in Microsoft Word macro virus to generate a popular, specific key combination is pressed. Define Question 2 Outsourcing is often used when a company needs as part of the business, this part of the conditions to another company. Recently, the relevant provisions have been widely used in technology-related initiatives, such as transfer to a third party IT service desk. But it also refers to non-technical services, such as customer service by phone deal. Outsourcing activities are generally in the same country. When the companys involvement in another continent, such as India, use the correct term is offshore outsourcing. Nearshore outsourcing is the outsourcing of other national projects, but as a U.S. company outsourcing activities in Canada, with the mainland, the company will be called nearshore outsourcing. Although the main objective of outsourcing is often lower costs, many companies are not cost-effective. In particular, Gartner predicts that by 2007 80% of companies that outsource customer service, the main objective of cost-cutting plan, will not try. This statistical data is one of the reasons behind the outsourcing companys staff turnover rate is high, and sometimes 80-100%. This will combine the loss of customers, from frustration because the hidden costs and consumer costs are obvious, outsourcing of contact, if not carefully monitored, can easily fail. Answer Question 2 Advantages of outsourcing When you evaluate your choices and your outsourcing various components of the decision, you need to consider the advantages of outsourcing. When done for the right reasons, outsourcing will actually help your company grow and save money. Some outsourcing services, beyond the money, and so on. Here are the top seven of the outsourcing advantage. Focus On Core Activities In the period of rapid growth, the companys back-office operations will also be expanded. This expansion may begin in the consumption of the core that have made your company successful event cost resources (human and financial). Outsourcing these activities will allow these commercial activities is not sacrificing quality or service office in the background, an important re-positioning. For example: A company land a major contract will significantly increase in a very short period of time purchases; outsourcing of procurement. Operational Control Operating cost, we must consider outsourcing. Departments may have evolved over time into out of control, poor management field is the main motive for outsourcing. In addition, the outsourcing company can bring better management skills, your company than the original. For example: information technology, there are too many projects, not enough people contribute far beyond the budget of the organization. Based management contract for the outsourcing agreement will force the priority of its request, control returns to the area. Cost And Efficiency Savings Back to the office of the complexity, but the size of your company is unable to perform in a consistent and reasonable cost is your function is another advantage of outsourcing. For example: A small doctors office, a variety of insurance plans. Part-time people cant keep up with all the different suppliers and rules. Outsourced to a company specializing in medical costs. Develop Internal Staff For large projects that require the necessary skills, your employees do not. Site outsourcing skills, you will bring your companys needs. The work you love, they can acquire new skills. For example: Companies need to embark on a replacement / upgrade of various items of custom equipment. You did not ask the engineers to design new skills and upgrade equipment. Outsourcing outsourcing project engineers, field engineers and requirements, will help you gain new skills. Reduced Overhead Back-office functions to perform specific administrative costs are very high. Considering outsourcing, you can easily move. For example: economic growth, thereby increasing the demand for office space. The current location is very expensive, no room to expand. Outsourcing some simple operations, reduce office space needs. For example, make phone calls or data entry. Continuity Risk Management High employee turnover will increase during the uncertainty and contradictory actions. The level of outsourcing will provide continuity, while reducing the risk of the company will bring the operation of substandard level of the company. For example: Human Resources Manager is a long-term sick leave and two new executive assistant position in a very short period of time remains. Outsourcing human resource functions to reduce risk and allow the company to continue to operate. Staffing Flexibility Outsourcing will allow operators to bring in seasonal or cyclical demand more resources, when you need them, release them when youre done. For example: whether the accounting department of tax season is short, the transfer audit. Outsourcing these functions to provide more time and resources a lot of fixed costs of long-term agreement. Disadvantages of outsourcing When you assess your outsourcing options, remember, there are advantages and disadvantages of outsourcing outsourcing. Outsourcing listed below to see one of the weaknesses of each, and decided how the project will impact on your business. If the advantages outweigh its disadvantages outsourcing outsourcing, you should avoid outsourcing. Loss of Managerial Control Whether you sign with another companys contract to perform a single task to the entire department or function, you move to another companys management and control functions. In fact, you will have a contract, but management will belong to another company. Your outsourcing company will not be driven by the same standards and tasks to promote your company. They will be forced from their service to you and your other business profits. Bad Publicity The word outsourcing reminds me of different things to different people. If you live in a community with outsourcing companies, they use your friends and neighbors, outsourcing is good. If your friends and neighbors lost their jobs because they were shipped across the state, country or world, outsourcing will bring bad publicity. If you outsource part of your actions may affect the morale of the remaining workforce. Hidden Costs You will work with the companys outsourcing contract will cover the services they will provide detailed information. In you will not need to pay any additional contract basis. In addition, you will experience the legal fees, hire a lawyer to review your. Remember, this is the outsourcing companys business. They do, they are the ones in the contract. Therefore, you will start at a disadvantage in negotiations. Tied to the Financial Well-Being of Another Company Since you more than you as part of its operations to another company, you are linked to the welfare of the companys financial stability. This will not be the first time, an outsourcing company might go bankrupt, so you hold the bag. Threat to Security and Confidentiality In any life-blood of businesses with information to maintain its operation. If you have wages, medical records or any other confidential information, the information transmitted to the outsourcing companies have their own privacy risks may be affected. If the holding company, data sharing and knowledge (such as product drawings, recipes, etc.) outsourcing, it must consider the function. Outsourcing company carefully evaluated to ensure that your data protection and unexpected situations in the contract penalties. Quality Problems Outsourcing companies take the profit motive. Since the contract will determine the prices, the only way they will reduce costs to increase profits. They meet the conditions of the contract, you will pay. In addition, you will lose the rapid response capability, in the business environment changes. The contract will be very specific, you will have to pay the extra change. Advantages of in-house link building Due to internal (internal) search engine optimization team has many benefits, link building is a way to use them. You will find a spread to other search engine optimization efforts and factors. A warning, I would like to mention is that this in itself has the following advantages will not make the internal search engine optimization search engine optimization outsourcing and beyond, unless the company has a search engine optimization and search a solid foundation for understanding. Understanding of the Business An internal staff more likely to have your business and industry, a deeper understanding. This knowledge and insight to choose the right keywords in recognition to optimize come in handy. Has an internal search engine optimization involves a familiar brand and product line and language. Link Longevity In addition to voice and choice of absolute anchor text link from which sites, internal link building also provides greater management control of the reverse. Update web pages anchor text and links to fewer calls and e-mail much faster. Link in the development and construction activities, and easier for our fiction link longevity. Streamlined Concurrent Workflow Since almost all internal, link building also has a streamlined, concurrent workflow affinity. Whether it is search engine optimization team, is a formal marketing department or not, marketing objectives for rapid communication and understanding. Networking and Accessibility A way to get through from your suppliers, manufacturers, vendors, and the high correlation between everyone back to the relevant business. In the network of relationships is a fantastic place to start building to the existing connections and business relationships Contact lend their contact to obtain low cost. Broadening the Scope of a Partnership Apart from a general business with the acquisition of contact, internal SEO team can be acquired, especially the link to the publisher. People who learn quickly that you have purchased, the traditional advertising and urge to have a own web pages or more than your link. Disadvantages of in-hourse Lead generation Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing. What is best for our organization In my opinion, I would choose outsourcing to be my construction website, because I know outsourcing expertise and level. They can complete the work in the short term, so we can save a lot of resources and time. In addition, the in-house opportunity to learn from their expertise. Subsequently, the in-house expertise they also can create it yourself. Two birds with one stone. Although, outsourcing a few risks, but everything has to get his risk, we also need to overcome these risks, as long as we overcome the risk of succes Conclusion In a conclusion, e-commerce is undeniably the best one in this world of things. Although it is risky, but in a period of rapid growth, we really need it to help us. Therefore, we let E be my domestic and international well-known. Therefore, there are many hackers want to destroy and steal information e-commerce. But today, e-commerce is very dangerous. In my opinion, I think we should pay more attention and increase our security, and now the latest anti-virus software is the possibility ofcracking is to reduce a lot of contrast. In addition, we should not inadvertently reveal personal information and conditions. Appendix